Email Marketing isn’t dead. It’s just starting. The more people getting access to internet is empowering you to reach a larger audience. I made the mistake of not starting an email list when I launched my first blog and so many others made that same mistake.
When is the best time to start an email list you might ask? Yesterday was the best day.
I was driving down to the tennis courts with my wife yesterday and she was talking about her email list not being as big as she wants it to be(She only recently started her blog). She felt that it wasn’t worth sending out regular emails because it wouldn’t reach hundreds or thousands of people as a well shared article would.
I helped her understand that even 10 people on your email list reading your newsletters is a valuable commodity to you. It’s 10 people who could be potential customers in the future, it’s 10 people who believe in what you’re doing, it’s 10 people who take their time to read every single email you send them.
The quantity of people on your list shouldn’t be your focus, the quality of the list should be.
Growing a quality email list is a topic for another day though, I want to dive into these three newsletters that I’ve highlighted below.
They are the only newsletters that I read in their entirety, every single time one shows up in my inbox. It’s not about the selling, the tips or the tricks, but about the honesty that these individuals communicate through their newsletters.
I find them tremendously valuable each time I receive one in my inbox and believe you would too.
James Altucher’s Newsletter – James spills everything on his newsletter. From the mistakes he made to the wins he has had over the years, he says it as it is. I haven’t come across someone that I can really measure up to James in regards to the way he writes and the things he comes up with. If you’re an entrepreneur, wanting find some motivation and only want to choose one newsletter, this is my favorite right here.
Gary VaynerChuck’s Newsletter – Gary is energetic, knowledgeable and a social story telling expert. I’m not only referring to his daily #ASKGARYVEE show, but his consistent contribution to entrepreneurship and the social sphere too.
Ryan Lee’s Newsletter – Ryan has built a multi-million dollar continuity business over the years all working from Starbucks. In his newsletters he avoids sales funnels and marketing jargon. He gets down to business and includes his daily experiences as he sees it being a dad and taking the kids around. Whether it’s soccer or movies, he shares it all.
These three newsletters are my favorite and I recommend you check them out. Not only will you learn a lot from these three entrepreneurs, but you won’t want to miss the awesomeness they bring to your inbox.